CAVE CHOW

CAVE SHOPPING SECRETS

In a true cave man’s world, it didn’t cost anything to hunt and gather, but the less good you were at farming, fishing, hunting, or trapping, the longer time it took and the less you came back with.  While many of us wish that we this type of system was still in place, sadly it is not.

Food gathering has actually not changed all that much in the last 2,000 years.  While there are less dinosaurs and belligerent tribesman chasing you through each isle, you are being pursued by something just as sinister – very smart, targeted advertising and packaging, designed and deployed to coerce you into spending the most $ on the least amount of quality food.  Sad but true.

We can cut through all this by shopping PRICE PER POUND – an efficient, time tested, Cave Man’s value measurement system.

• Pricing by the pound is the great equalizer in food retail – you simply cannot go wrong.  It can’t deceive you.  There are no way to disguise how much a packaged item of food weighs – our beloved FDA has made it mandatory for companies to put the weight on the package.
• This price/weight ratio will exactly what you are getting for your money, and it’s a phenomenal way to control cost and find the best deals on the Food that Sustains You.
• We highly recommend using a basket instead of a cart when you shop, so you can accurately gauge the weight of your buy.  Yes, the wheel barrow was a caveman invention, but it is not applicable in this case.

OK, so lets walk through this:

• A loaf of bread, costing $3, and weighing 12 ounces – NOT, a good deal.  Another loaf with the same amount of slices, weight 24 ounces, for $3 – a GOOD deal.  Cave Chow approved.
• A box of cereal for $3.99 that weighs 14 oz (there are 16 oz in a pound, and oz stands for – ounce) – NOT a good deal.  A box of the same size, weighing 20 oz, for $2.99 – a GOOD deal.

Once you start thinking about this, you see some very big differences as you move from item to item.  Smart marketers are incredibly tuned in to what you get vs. what you pay, and their optimization formulas do not work in your favor.  Shoot for around $1/pound and you will be shopping pretty efficiently.  Get under a dollar consistently, and should feel quite satisfied with yourself.

All of the discussion above, of course, assumes that you are buying items on the approved Cave Chow List.

Cheers,

Cave Cook.